EXPERIENCE / 2012–PRESENT
From making the work to leading the vision.
Creative Director and multidisciplinary design leader with 14+ years of experience shaping brands across media, entertainment, healthcare, and consumer industries. My work spans brand strategy and visual identity, integrated campaigns, responsive websites and digital experiences, branded environments, and live events. I combine strategic thinking with hands-on art direction and design, connecting the larger brand vision to the details that bring it to life.
Experienced in leading and mentoring creative teams, directing photography and video, and collaborating with executives, marketing teams, clients, and production partners. I translate complex business goals into clear creative concepts and cohesive visual systems that work across digital, print, and physical spaces. Comfortable moving between strategy, concept development, presentations, and execution, I guide projects from the initial brief through production and launch while maintaining a high standard for typography, storytelling, usability, and craft.
2025 – Present
Alliance Health Systems
Creative Director
Lead creative strategy, brand development, and execution across Alliance Health Systems, Alliance Orthopedics, and Alliance Performance. Partner with executive leadership, marketing, and clinical teams to connect business priorities with cohesive brand experiences.
Lead creative direction and design across identity, web, billboards, digital ads, paid social, video, print, signage, and events.
Partner with executives and marketing on campaign strategy, media, and digital initiatives for awareness, patient acquisition, recruiting, and community engagement.
Turn complex healthcare information into clear campaigns and patient communications that build trust and engagement.
Direct clinic and Alliance Performance environments, from signage and environmental graphics to patient and athlete experiences.
Lead Train Like a Pro at MetLife Stadium, overseeing planning, creative, production partners, staff, and the guest experience.
Direct and mentor designers and creative partners through clear briefs, feedback, and concept-to-delivery oversight.
Direct photography and video to support campaign goals and brand standards.
Manage priorities, timelines, and vendors across marketing, recruiting, employee engagement, partnerships, and events.
Apply SEO and answer engine optimization (AEO) to website content and structure to improve discoverability.
2019 – 2025
iHeartMedia
Senior Art Director
Led creative development for integrated campaigns, national brand partnerships, and major entertainment properties. Collaborated with marketing, sales, strategy, copy, production, and client teams to turn advertiser objectives into campaign ideas and branded experiences.
Developed concepts, campaign platforms, and visual systems across digital, social, web, broadcast, experiential, and branded content.
Created campaigns and brand integrations with Pepsi, Capital One, M&M’s/Mars, Mercedes-Benz, American Dream, PetMeds, Maybelline, L’Oréal, Smashburger, Montefiore Children’s Hospital, and Hennessy.
Art directed Z100’s Jingle Ball, iHeartRadio Music Festival, Power 105.1’s Powerhouse, and 103.5 KTU’s KTUphoria across campaigns, environments, and fan experiences.
Directed branded spaces including the Dunkin’ Donuts Music Lounge, NYX Sound Studio, Maybelline Music Lounge, and Jingle Ball’s Artist Gifting Lounge.
Developed Pepsi Super Bowl activations and Capital One sponsorship creative across promotional, digital, and experiential touchpoints.
Led designers, writers, producers, strategists, agencies, and production partners from concept through execution.
Designed responsive websites and helped redesign digital properties, improving navigation, hierarchy, and desktop and mobile experiences.
Presented and sold concepts, strategies, and visual directions to senior leaders and national brand partners, guiding feedback and approvals.
Contributed creative ideas and presentations to new business pitches, sponsorships, and partnership opportunities.
Managed concurrent accounts and workstreams, balancing craft, brand consistency, production needs, and deadlines.
2016 – 2019
iHeartMedia – iHeartIMPACT
Art Director
Corporate Social Responsibility Division
Helped build and define the creative identity of iHeartMedia’s corporate social responsibility division, developing a flexible brand system that supported national nonprofit partnerships, cause-driven campaigns, digital storytelling, and live experiences.
Co-developed iHeartIMPACT’s identity and flexible brand framework for national corporate and nonprofit partnerships.
Concepted and directed purpose-driven campaigns across digital, web, social, print, and experiential channels.
Developed pitch decks, campaign assets, and event materials connecting partner objectives with iHeartIMPACT’s mission.
Shaped concepts, presented recommendations, and guided execution with executives, nonprofits, and corporate partners.
Built scalable visual systems and toolkits that adapted to partners, audiences, and initiatives while maintaining consistency.
2012 – 2016
iHeartMedia – New York, NY
Graphic Designer
Designed and executed creative assets across digital, social, and live platforms for major NYC radio stations, including Z100, Power 105.1, 103.5 KTU, 106.7 Lite FM, and Q104.3. Developed digital and print graphics for on-air promotions, social media, websites, and live station events, driving listener engagement and reinforcing brand identity.
Designed branding for Z100’s Jingle Ball, Power 105.1’s Powerhouse, and KTUphoria across promotional campaigns.
Partnered with sales on client graphics, sponsored segments, giveaways, and branded content.
Produced real-time social graphics and signage for concerts, red carpets, meet-and-greets, and station activations.
Maintained brand standards across six stations while keeping creative fresh and market-relevant.
Created motion graphics and video for web and social storytelling and audience retention.
Adapted local campaigns for broader use with iHeartRadio’s national creative team while preserving regional character.
Delivered multiple projects on tight deadlines in a fast-paced, collaborative environment.
2021 – Present
The Studio Design Company
Founder & Creative Director
Independent creative practice focused on branding, design, storytelling, and integrated creative.
Core Expertise
Creative Leadership
Creative strategy and art direction · Brand strategy, identity, and visual systems · Team leadership, mentorship, and critique · Executive presentations and creative pitches
Integrated Marketing & Campaigns
Marketing strategy and campaign planning · Paid media creative and digital advertising · SEO and answer engine optimization (AEO) · Outdoor and billboard advertising · Print collateral and direct mail · Multimedia campaigns across digital, social, video, and print
Digital & Brand Experiences
Responsive web and UI/UX design · Experiential and environmental design · Event strategy and execution · Photography and video direction
Creative Operations
Cross-functional and stakeholder leadership · Agency, freelance and vendor management · Creative briefs, production planning, and prioritization
Tools & Platforms
Adobe
Photoshop · Illustrator · InDesign · After Effects · Premiere Pro · Firefly · XD
Design & Web
Figma · Framer · Canva · Procreate
Presentations & AI
PowerPoint · Google Slides · Gamma
Project Management & Collaboration
Wrike · Jira · Trello · Slack · Dropbox · Frame.io
Additional
Working knowledge of SketchUp
Education
University of New Haven
2008 – 2012
Bachelor of Arts – BA · Graphic Design & Marketing