iHeartRadio Broadway

As the designer and art director for the launch of iHeartRadio Broadway, I built the channel’s visual identity from the ground up. Collaborating closely with programming and the Marketing President, I established a distinctive creative direction that continues to serve as the foundation of the brand. I centered the identity on stage spotlights, pairing theatrical lighting with typography inspired by the recognizable style of a Playbill program. The design captured the anticipation and energy of live theater while thoughtfully integrating presenting sponsor Mercedes-Benz. I extended that identity across the platform, developing branding and key visuals for several podcasts and shows. Each received its own personality while remaining connected to the broader iHeartRadio Broadway brand. My work also encompassed 106.7 Lite FM’s Broadway in Bryant Park, bringing the platform’s creative into a live summer performance series.