I led the creative concept, design, and art direction for the Maybelline Sound Studio, transforming an empty space within iHeartMedia’s offices into an intimate branded performance venue.
Partnering with our Account Executive and the Maybelline brand team from the beginning, I helped develop the idea and defined the space’s complete look and feel. From initial renderings to the design details throughout the environment, I translated Maybelline’s identity into a physical experience built around beauty, music, and artist connection.
The studio became an active performance destination, with our programming team bringing in different artists and performers each week. The project brought together concept development, spatial design, and brand storytelling to create a lasting home for Maybelline within iHeartMedia.
