iHeartRadio Jingle Ball

For seven months each year, I helped shape the visual identity of iHeartRadio’s Jingle Ball in collaboration with the national events team, then led its full creative rollout for Z100 and the New York market as Senior Art Director. Each year brought an entirely new look, developed into a comprehensive design system spanning the event logo, key visual, artist lineup announcement, print, digital, social, and video graphics. I directed my team in producing hundreds of assets, carrying that identity across every stage of the campaign and into the event itself. My role combined hands-on design with creative leadership, maintaining a high standard of craft and consistency across a substantial volume of deliverables. Working closely with sales, digital, programming, marketing, and national events, I aligned creative needs across departments and developed co-branded executions for concert sponsors and partners. Every asset had to balance artist visibility, event branding, and partner requirements while feeling unmistakably Jingle Ball. From the first lineup reveal to the final event graphics, I helped turn one creative vision into a complete, cohesive campaign.