Powerhouse

As Senior Art Director for Power 105.1’s sold-out Powerhouse concert, I led the visual direction year after year, developing each event’s key visual and extending it into a complete campaign and on-site experience. My work encompassed event design, digital advertising, social graphics, print materials, credentials, and signage. From the first promotional announcement through the concert itself, I carried a cohesive visual identity across every asset, capturing the bold energy of Power 105.1 and its artists.