Smashburger × Z100 Jingle Ball

I led the creative concept, copywriting, art direction, and design for Smashburger’s Z100 Jingle Ball sponsorship campaign. Starting with only the brand’s logo and a single burger photo, I developed a complete creative direction that connected Smashburger with the energy of the event. The client embraced the concept, which I brought to life across digital ads, social graphics, and a print magazine ad for the Z100 Jingle Ball Program Guide. From the headline to the final layouts, I created a cohesive campaign that gave the sponsorship a distinct voice while keeping the product at the center.