Pepsi Stronger Together

At the onset of COVID-19, Pepsi approached iHeartMedia with a challenge: how could the brand stand out while giving back in a meaningful way? I was part of the team that helped develop Pepsi Stronger Together, a community-focused platform that Pepsi went on to adopt as a corporate social responsibility initiative. Working closely with our Account Executive and Pepsi’s South Division Marketing Team, I helped shape the initiative’s visual identity and bring it to life across the logo, key visual, print materials, social content, and digital graphics. I also helped develop the presentation deck that Pepsi’s Marketing Director delivered to the company’s C-suite, translating the concept into a clear creative vision for executive leadership. The platform grew into community events and activations, including a neighborhood basketball court revitalization in partnership with Shaquille O’Neal and the Washington Wizards. I contributed to the court’s design, extending the campaign’s identity into a physical space created for local kids.