PetMeds × Z100 Jingle Ball

I developed and designed a holiday campaign for PetMeds, a Z100 advertising partner, co-branded with Z100 and Z100’s Jingle Ball. Inspired by my own Bernese Mountain Dog, I created a pet-focused holiday concept that connected the brand with the festive spirit of the event. I presented multiple creative concepts to the client, then expanded their selected direction into a cohesive suite of campaign assets, including digital ads, social graphics, and a full-page print ad for the Z100 Jingle Ball Program Guide. From initial concept through final production, I balanced PetMeds’ brand identity with Z100’s event branding across every execution.