Z100's All Access Lounge

I led the art direction and design for Z100’s Jingle Ball All Access Lounge year after year, developing a new visual identity and integrated campaign for each event. My work spanned the event logo and key visual through every print and digital asset, including billboards, social content, video graphics, event signage, and marketing materials. Collaborating across marketing, media, digital, sales, and programming, I established each year’s creative direction and carried it from concept through final production. I also designed sponsorship packages and partnered directly with sponsors to create co-branded assets that aligned with the event’s visual identity. To support consistent execution, I built comprehensive key visual toolkits for the station and its partners, including brand guidelines, editable templates, design workparts, and production-ready assets—equipping every team to extend the campaign across channels.