Z100 & Elvis Duran: Brand & Creative Direction

I led creative direction and design across Z100 and Elvis Duran, overseeing the brands’ visual presence across digital, social, print, advertising, and marketing. The work shown here represents a selection of the campaigns, promotions, and partnerships I brought to life. As the steward of both brands, I upheld a consistent standard of design while giving each initiative its own creative expression. Whether developing a station promotion or integrating a brand partner, I ensured every execution felt recognizable, connected with our target audience, and reflected the energy and personality of Z100 and Elvis Duran.