Brand Identity

At the onset of COVID-19, Pepsi approached iHeartMedia with a challenge: how could the brand stand out while giving back in a meaningful way? I was part of the team that helped develop Pepsi Stronger Together, a community-focused platform that Pepsi went on to adopt as a corporate social responsibility initiative. Working closely with our Account Executive and Pepsi’s South Division Marketing Team, I helped shape the initiative’s visual identity and bring it to life across the logo, key visual, print materials, social content, and digital graphics. I also helped develop the presentation deck that Pepsi’s Marketing Director delivered to the company’s C-suite, translating the concept into a clear creative vision for executive leadership. The platform grew into community events and activations, including a neighborhood basketball court revitalization in partnership with Shaquille O’Neal and the Washington Wizards. I contributed to the court’s design, extending the campaign’s identity into a physical space created for local kids.

I designed a refreshed visual identity and key visual system for The Breakfast Club, the nationally syndicated “World’s Most Dangerous Morning Show.” The goal was to evolve the show’s look while preserving the grit, attitude, and cultural relevance at the heart of its brand. Building on its established colors and host photography, I introduced new typography and a bold graphic direction that gave the show a fresh, cohesive presence. The resulting creative balanced a more contemporary look with the raw energy and unmistakable personality of The Breakfast Club.

As the designer and art director for the launch of iHeartRadio Broadway, I built the channel’s visual identity from the ground up. Collaborating closely with programming and the Marketing President, I established a distinctive creative direction that continues to serve as the foundation of the brand. I centered the identity on stage spotlights, pairing theatrical lighting with typography inspired by the recognizable style of a Playbill program. The design captured the anticipation and energy of live theater while thoughtfully integrating presenting sponsor Mercedes-Benz. I extended that identity across the platform, developing branding and key visuals for several podcasts and shows. Each received its own personality while remaining connected to the broader iHeartRadio Broadway brand. My work also encompassed 106.7 Lite FM’s Broadway in Bryant Park, bringing the platform’s creative into a live summer performance series.

As Senior Art Director for Power 105.1’s sold-out Powerhouse concert, I led the visual direction year after year, developing each event’s key visual and extending it into a complete campaign and on-site experience. My work encompassed event design, digital advertising, social graphics, print materials, credentials, and signage. From the first promotional announcement through the concert itself, I carried a cohesive visual identity across every asset, capturing the bold energy of Power 105.1 and its artists.

I designed and built the complete visual identity for the CEOs You Should Know podcast, establishing a cohesive brand that put its featured leaders at the forefront. Year after year, I evolved the creative with thoughtful updates that kept the podcast looking fresh while preserving its original identity. Each refresh balanced visual continuity with a contemporary feel, maintaining recognition as the series grew.