Events & Experiences

I developed the annual key visual and creative direction for iHeartMedia’s International Women’s Day celebrations, creating a cohesive identity across internal and external events. For iHeartMedia’s Women’s Initiative Network, my role extended beyond design to planning, coordination, and execution of the annual internal event. I brought the creative vision into the employee experience, connecting the event’s visual identity with its programming and purpose. Externally, I designed and coordinated a celebration hosted at iHeartMedia for clients, partners, and listeners, bringing women together around their shared experiences in the workplace. Across both audiences, I combined hands-on design with event leadership to deliver a unified celebration.

I led the art direction and design for Z100’s Jingle Ball All Access Lounge year after year, developing a new visual identity and integrated campaign for each event. My work spanned the event logo and key visual through every print and digital asset, including billboards, social content, video graphics, event signage, and marketing materials. Collaborating across marketing, media, digital, sales, and programming, I established each year’s creative direction and carried it from concept through final production. I also designed sponsorship packages and partnered directly with sponsors to create co-branded assets that aligned with the event’s visual identity. To support consistent execution, I built comprehensive key visual toolkits for the station and its partners, including brand guidelines, editable templates, design workparts, and production-ready assets—equipping every team to extend the campaign across channels.

At the onset of COVID-19, Pepsi approached iHeartMedia with a challenge: how could the brand stand out while giving back in a meaningful way? I was part of the team that helped develop Pepsi Stronger Together, a community-focused platform that Pepsi went on to adopt as a corporate social responsibility initiative. Working closely with our Account Executive and Pepsi’s South Division Marketing Team, I helped shape the initiative’s visual identity and bring it to life across the logo, key visual, print materials, social content, and digital graphics. I also helped develop the presentation deck that Pepsi’s Marketing Director delivered to the company’s C-suite, translating the concept into a clear creative vision for executive leadership. The platform grew into community events and activations, including a neighborhood basketball court revitalization in partnership with Shaquille O’Neal and the Washington Wizards. I contributed to the court’s design, extending the campaign’s identity into a physical space created for local kids.

As Senior Art Director for Power 105.1’s sold-out Powerhouse concert, I led the visual direction year after year, developing each event’s key visual and extending it into a complete campaign and on-site experience. My work encompassed event design, digital advertising, social graphics, print materials, credentials, and signage. From the first promotional announcement through the concert itself, I carried a cohesive visual identity across every asset, capturing the bold energy of Power 105.1 and its artists.

As a designer on the iHeartCountry event creative team, I adapted the established key visual into digital and social campaign assets year after year. Working within each year’s creative direction, I translated the event identity across multiple formats and placements, adjusting layouts, typography, and imagery to keep every asset clear, cohesive, and consistent with the overall campaign.

I collaborated with the Jonas Brothers’ team to develop the concept and key visuals for a look-alike contest hosted at the Empire State Building, culminating in a surprise appearance by the band themselves. I translated the idea into a distinct visual direction that connected the Jonas Brothers’ identity with the playful spirit of the contest, setting the stage for an unexpected fan experience at an iconic New York City landmark.

Through local partnership with Make-A-Wish New Jersey, I designed digital and social assets promoting the World Wish Day Walk & Roll for Wishes at American Dream. Working within Make-A-Wish’s established brand identity, I paired family-focused photography with clear event messaging and calls to action to encourage community participation and registration. I adapted the creative across digital and social formats, maintaining a consistent look while supporting the foundation’s mission of creating hope for children with critical illnesses.

For seven months each year, I helped shape the visual identity of iHeartRadio’s Jingle Ball in collaboration with the national events team, then led its full creative rollout for Z100 and the New York market as Senior Art Director. Each year brought an entirely new look, developed into a comprehensive design system spanning the event logo, key visual, artist lineup announcement, print, digital, social, and video graphics. I directed my team in producing hundreds of assets, carrying that identity across every stage of the campaign and into the event itself. My role combined hands-on design with creative leadership, maintaining a high standard of craft and consistency across a substantial volume of deliverables. Working closely with sales, digital, programming, marketing, and national events, I aligned creative needs across departments and developed co-branded executions for concert sponsors and partners. Every asset had to balance artist visibility, event branding, and partner requirements while feeling unmistakably Jingle Ball. From the first lineup reveal to the final event graphics, I helped turn one creative vision into a complete, cohesive campaign.

Pepsi Super Bowl promotional key visuals, digital artwork, credentials, and billboard creative.