Print & Editorial

I developed the annual key visual and creative direction for iHeartMedia’s International Women’s Day celebrations, creating a cohesive identity across internal and external events. For iHeartMedia’s Women’s Initiative Network, my role extended beyond design to planning, coordination, and execution of the annual internal event. I brought the creative vision into the employee experience, connecting the event’s visual identity with its programming and purpose. Externally, I designed and coordinated a celebration hosted at iHeartMedia for clients, partners, and listeners, bringing women together around their shared experiences in the workplace. Across both audiences, I combined hands-on design with event leadership to deliver a unified celebration.

As Evolve Med Spa’s freelance designer for more than two years, I helped shape and evolve the brand’s visual identity, creating an elevated, chic aesthetic rooted in beauty and self-care. Building on its existing cool-toned color palette, I refined the brand’s look through clean layouts, thoughtful typography, and a cohesive design approach. The work brought a polished, contemporary feel to its marketing while preserving the recognizable elements of the Evolve brand.

I developed and designed a holiday campaign for PetMeds, a Z100 advertising partner, co-branded with Z100 and Z100’s Jingle Ball. Inspired by my own Bernese Mountain Dog, I created a pet-focused holiday concept that connected the brand with the festive spirit of the event. I presented multiple creative concepts to the client, then expanded their selected direction into a cohesive suite of campaign assets, including digital ads, social graphics, and a full-page print ad for the Z100 Jingle Ball Program Guide. From initial concept through final production, I balanced PetMeds’ brand identity with Z100’s event branding across every execution.

I led the creative concept, copywriting, art direction, and design for Smashburger’s Z100 Jingle Ball sponsorship campaign. Starting with only the brand’s logo and a single burger photo, I developed a complete creative direction that connected Smashburger with the energy of the event. The client embraced the concept, which I brought to life across digital ads, social graphics, and a print magazine ad for the Z100 Jingle Ball Program Guide. From the headline to the final layouts, I created a cohesive campaign that gave the sponsorship a distinct voice while keeping the product at the center.

I led creative direction and design across Z100 and Elvis Duran, overseeing the brands’ visual presence across digital, social, print, advertising, and marketing. The work shown here represents a selection of the campaigns, promotions, and partnerships I brought to life. As the steward of both brands, I upheld a consistent standard of design while giving each initiative its own creative expression. Whether developing a station promotion or integrating a brand partner, I ensured every execution felt recognizable, connected with our target audience, and reflected the energy and personality of Z100 and Elvis Duran.

For seven months each year, I helped shape the visual identity of iHeartRadio’s Jingle Ball in collaboration with the national events team, then led its full creative rollout for Z100 and the New York market as Senior Art Director. Each year brought an entirely new look, developed into a comprehensive design system spanning the event logo, key visual, artist lineup announcement, print, digital, social, and video graphics. I directed my team in producing hundreds of assets, carrying that identity across every stage of the campaign and into the event itself. My role combined hands-on design with creative leadership, maintaining a high standard of craft and consistency across a substantial volume of deliverables. Working closely with sales, digital, programming, marketing, and national events, I aligned creative needs across departments and developed co-branded executions for concert sponsors and partners. Every asset had to balance artist visibility, event branding, and partner requirements while feeling unmistakably Jingle Ball. From the first lineup reveal to the final event graphics, I helped turn one creative vision into a complete, cohesive campaign.

Pepsi Super Bowl promotional key visuals, digital artwork, credentials, and billboard creative.