Campaigns & Advertising

I led the art direction and design for Z100’s Jingle Ball All Access Lounge year after year, developing a new visual identity and integrated campaign for each event. My work spanned the event logo and key visual through every print and digital asset, including billboards, social content, video graphics, event signage, and marketing materials. Collaborating across marketing, media, digital, sales, and programming, I established each year’s creative direction and carried it from concept through final production. I also designed sponsorship packages and partnered directly with sponsors to create co-branded assets that aligned with the event’s visual identity. To support consistent execution, I built comprehensive key visual toolkits for the station and its partners, including brand guidelines, editable templates, design workparts, and production-ready assets—equipping every team to extend the campaign across channels.

As Evolve Med Spa’s freelance designer for more than two years, I helped shape and evolve the brand’s visual identity, creating an elevated, chic aesthetic rooted in beauty and self-care. Building on its existing cool-toned color palette, I refined the brand’s look through clean layouts, thoughtful typography, and a cohesive design approach. The work brought a polished, contemporary feel to its marketing while preserving the recognizable elements of the Evolve brand.

As Senior Art Director for Power 105.1’s sold-out Powerhouse concert, I led the visual direction year after year, developing each event’s key visual and extending it into a complete campaign and on-site experience. My work encompassed event design, digital advertising, social graphics, print materials, credentials, and signage. From the first promotional announcement through the concert itself, I carried a cohesive visual identity across every asset, capturing the bold energy of Power 105.1 and its artists.

As a designer on the iHeartCountry event creative team, I adapted the established key visual into digital and social campaign assets year after year. Working within each year’s creative direction, I translated the event identity across multiple formats and placements, adjusting layouts, typography, and imagery to keep every asset clear, cohesive, and consistent with the overall campaign.

I collaborated with the Mastercard team to design a custom campaign featuring Angela Yee, creating digital and social assets that brought both brands together in a cohesive visual direction. Working within Mastercard’s brand guidelines, I balanced its established identity with Angela Yee’s distinct presence, thoughtfully integrating typography, color, imagery, and brand elements. The creative maintained recognition for both partners while delivering clear campaign messaging across digital and social placements.

Coordinated portrait, vertical, and widescreen digital and social artwork celebrating 70 years of Nylabone.

I developed and designed a holiday campaign for PetMeds, a Z100 advertising partner, co-branded with Z100 and Z100’s Jingle Ball. Inspired by my own Bernese Mountain Dog, I created a pet-focused holiday concept that connected the brand with the festive spirit of the event. I presented multiple creative concepts to the client, then expanded their selected direction into a cohesive suite of campaign assets, including digital ads, social graphics, and a full-page print ad for the Z100 Jingle Ball Program Guide. From initial concept through final production, I balanced PetMeds’ brand identity with Z100’s event branding across every execution.

I led the creative concept, copywriting, art direction, and design for Smashburger’s Z100 Jingle Ball sponsorship campaign. Starting with only the brand’s logo and a single burger photo, I developed a complete creative direction that connected Smashburger with the energy of the event. The client embraced the concept, which I brought to life across digital ads, social graphics, and a print magazine ad for the Z100 Jingle Ball Program Guide. From the headline to the final layouts, I created a cohesive campaign that gave the sponsorship a distinct voice while keeping the product at the center.

I led creative direction and design across Z100 and Elvis Duran, overseeing the brands’ visual presence across digital, social, print, advertising, and marketing. The work shown here represents a selection of the campaigns, promotions, and partnerships I brought to life. As the steward of both brands, I upheld a consistent standard of design while giving each initiative its own creative expression. Whether developing a station promotion or integrating a brand partner, I ensured every execution felt recognizable, connected with our target audience, and reflected the energy and personality of Z100 and Elvis Duran.

I collaborated with the Jonas Brothers’ team to develop the concept and key visuals for a look-alike contest hosted at the Empire State Building, culminating in a surprise appearance by the band themselves. I translated the idea into a distinct visual direction that connected the Jonas Brothers’ identity with the playful spirit of the contest, setting the stage for an unexpected fan experience at an iconic New York City landmark.

Through local partnership with Make-A-Wish New Jersey, I designed digital and social assets promoting the World Wish Day Walk & Roll for Wishes at American Dream. Working within Make-A-Wish’s established brand identity, I paired family-focused photography with clear event messaging and calls to action to encourage community participation and registration. I adapted the creative across digital and social formats, maintaining a consistent look while supporting the foundation’s mission of creating hope for children with critical illnesses.

For seven months each year, I helped shape the visual identity of iHeartRadio’s Jingle Ball in collaboration with the national events team, then led its full creative rollout for Z100 and the New York market as Senior Art Director. Each year brought an entirely new look, developed into a comprehensive design system spanning the event logo, key visual, artist lineup announcement, print, digital, social, and video graphics. I directed my team in producing hundreds of assets, carrying that identity across every stage of the campaign and into the event itself. My role combined hands-on design with creative leadership, maintaining a high standard of craft and consistency across a substantial volume of deliverables. Working closely with sales, digital, programming, marketing, and national events, I aligned creative needs across departments and developed co-branded executions for concert sponsors and partners. Every asset had to balance artist visibility, event branding, and partner requirements while feeling unmistakably Jingle Ball. From the first lineup reveal to the final event graphics, I helped turn one creative vision into a complete, cohesive campaign.

Pepsi Super Bowl promotional key visuals, digital artwork, credentials, and billboard creative.

A selection of print ads I designed for concert and event program guides at iHeartMedia, bringing brands into the live music experience through custom creative. Each execution balanced the client’s brand identity, campaign goals, and messaging with the context of the event. Working across a range of industries, I translated distinct brand personalities into polished, production-ready ads, giving each partner its own presence within the publication.

I designed and built Kinder’s holiday campaign assets across digital, print, and social, working with brand elements supplied by the client. I translated those elements into cohesive seasonal layouts, adapting the creative for each format while preserving Kinder’s recognizable identity. The work paired playful holiday visuals with clear campaign messaging to create a consistent brand presence across channels.